Bright Ideas

WE SHINE LIGHT ON INNOVATION

CONNECT WITH US

WHAT WE DO

Plum Society develops true partnerships with brands, designers, entrepreneurs, and category disruptors. We are on a mission to create, collaborate and bring one-of-a-kind products to market. While we work with a wide range of brands and consumer products, we continually seek out those that explore a new way of thinking; be it design, customer experience, or unique product attributes. Bringing ease, fun, and function to more people is in our DNA– it’s why we always strive to shine a light on the world’s bright ideas.


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THE LIGHT

The goal of Plum Society is to seek out innovative brands wherever they may be... whether it's on a cocktail napkin or across the world. We are on a mission to create, collaborate, and bring to market products that revolutionize your everyday life.

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THE SOCIETY

Team Plum is a society of enterprising female entrepreneurs with a passion for creative products. We are driven by seeing everyday ideas come to life; especially those with a focus on simplicity, style, and fun. The questions "why not?" and "how can we make things happen?" are always top of mind.

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THE WHY

Our team has a track record of innovating, launching, and building successful brands. We are sales and marketing experts with a deep understanding of how to deliver a product to consumers. We leverage established relationships and multiple distribution channels to increase speed to market and success.

NICE TO MEET YOU

❝ I find the fun in looking at everyday consumer items from a different angle and love to learn from conversing with people. I'm passionate about figuring out what motivates consumers to seek, purchase and become raving fans of brands and products. ❞ Julie

JULIE GALICH

sales / marketing

Julie is a marketing and media professional with over 18 years' experience helping clients define media objectives and delivering strategic marketing plans that drive sales. She has directed media, promotional, and marketing programs for Fortune 500 clients in a variety of industries including: QSR, fast casual, healthcare, consumer products, beverage, automotive, tourism and hospitality, and telecommunications.

Julie has successfully led cross-functional partners, advertising agencies, and franchisees to develop high performing national and local marketing programs. She has significant experience creating, testing, and launching new products and brands.

Julie is recognized as a media all-star by MediaWeek publication, received the Y&R "Rising Star " award, has earned the AT+T account leadership designation, was awarded the promotional planning and execution award for an account with billings in excess of $30 million in 2006, and received the Marketer of the Year award from Focus Brands in 2014.

❝ I launched a startup before it was cool because you get to be creative every day. I am passionate about bringing new ideas to market and blazing a path with great products. ❞ Stacey

STACEY KIRSCH

product / distribution

Stacey is an experienced entrepreneur recognized for developing her own first-to-market consumer footwear product, Flexflop. This product, which Stacey singly brought from concept to design to production, garnered A-list celebrity endorsements and was featured on major magazines such as People, Life & Style, Self, Reader’s Digest. Stacey also appeared on The Big Idea "Minute to Millions " with Donny Deutsch.

Stacey is also an award-winning marketer with a proven track record of building high-growth brands from the ground up and has worked on a variety of product categories, including beauty, fashion, personal care, supplements, real-estate and technology. In her recent role at one of the fastest growing technology firms in the country, she was instrumental in growing a software brand from its beginning stages, launching it in 27 countries and guiding it through acquisition. She received the Channel Chiefs award and the Woman of Channel Award from CRN magazine.

❝ I like to think of myself as a builder at heart. I always get excited about the opportunity to build something from the ground up, working on all aspects of a business, and getting my hands dirty. I'm most inspired and energized by great innovation and style. ❞ Stephanie

STEPHANIE HOUNG

operations / ecommerce / tech

Hailing from Houston, TX, Stephanie started her professional life as an English voice artist in Asia before evolving her personal brand into a media & international marketing consultancy, working with the likes of Disney and Toyota. After returning to NY for an MBA at Cornell, she conducted market research at Eli Lilly, a top pharma company, then returned to consultancy at an NYC-based digital marketing agency where she led social marketing and Kickstarter campaigns.

More recently, Stephanie built a fashion ecommerce brand from scratch and has consulted on sourcing, operations, and logistics for numerous successful ecommerce businesses. She has helped clients significantly reduce material costs and increase operating efficiency. She's also a regular guest speaker at the Fashion Institute of Technology on ecommerce sourcing and logistics.

Stephanie has been involved with multiple startups from the seed stage, where she was able to wear many hats and apply her entrepreneurial passions. She is also a self-taught coder and is always looking for more opportunities to tap into her international experience and abilities to help build and realize successful enterprises.

OUR SERVICES

How do we shine a spotlight on innovative products worldwide?

Plum Society is part of a new wave of client services called Market Expansion Services for consumer products. A one-stop solution for market success, Plum Society helps entrepreneurs bring new products to market or established companies expand to new markets. By listening to the goals of our clients, we use our vast marketing, branding, sourcing and sales expertise to find new ways to compete, develop actionable go-to-market plans, and seize market opportunity. So whether it's evaluating new marketplaces, discovering and navigating alternative channels, retooling, repositioning or resolving launch challenges, Plum Society may be just the partner for you.

BRAND STRATEGY

From idea to launch, we assist in the research, positioning and marketing collateral necessary to deliver meaningful interactions with your target consumers.

Brand Strategy
Content Strategy
Social Strategy
Customer Insights

MARKETING & PR

We are marketing, branding and engagement experts and will use our proven strategies to position your product for marketplace success.

Social Content Production
Brand Ecosystem Planning
Digital Promotions
Public Relations

Analytics & Optimization

No marketing plan is complete without a robust research into keywords and SEO strategies that will ensure you get the exposure you need.

Keyword Analytics
Search Engine Optimization
Amazon Listings Optimization
Amazon Rankings Optimization

PRODUCT DEVELOPMENT & SOURCING

Our established relationships with sourcing agents, design engineers and prototyping companies provide an extensive network of specialized experts that delivers a competitive advantage.

Product & Packaging Design
Supplier Collaboration and Manufacturing
Sourcing Process that delivers competitive advantage
Product Lifecycle Management

PRODUCT SALES & CHANNEL GROWTH

We look at the avenues your team is currently using to sell your product and provide ways to maximize existing channel sales and, if necessary, make recommendations regarding alternative channels.

Ecommerce and Retail Expansion
Sales Strategy customized to market and target
Market, Industry and Regulation Research and Guidance


COMPLIMENTARY CONSULTATION

We always start with a complimentary discovery call with our US market team. We've learned that each product or brand comes with different sets of goals, challenges, and needs. No matter the project or partnership, we aim to continue helping to bring products that innovate and make life more enjoyable to more people.


OUR TEAM'S EXPERTISE